Transworld Jets vs PrivateFly (FXAIR): European Heritage or US-Based Broker?

PrivateFly was one of the first online-booking platforms for private jets, founded in the UK and known for their European market expertise. They were acquired by Directional Aviation (Flexjet’s parent company) and rebranded as FXAIR. They now serve as the on-demand charter arm of the Flexjet family, bridging the gap between European and US private aviation markets.

The Key Differences

PrivateFly/FXAIR is a European-heritage platform now integrated into Flexjet’s ecosystem. Their strength is transatlantic and European charter, with online booking tools and a flight search experience that redirects to FXAIR’s platform.

Transworld Jets is a US-based, US-focused broker with strong domestic expertise and growing international capabilities. We arrange flights worldwide but our deepest operator relationships are in the Americas.

When PrivateFly/FXAIR Wins

• You fly primarily in Europe or between Europe and the US
• You want the backing of Flexjet’s parent company (Directional Aviation)
• You prefer online flight search tools with instant estimates
• You are based in the UK or continental Europe

When Transworld Jets Wins

• You are based in the US and fly primarily domestic
• You want a personal broker relationship (not a booking platform)
• You need specialized US services (medical, government, emergency evacuation)
• You prefer working with a smaller, independent brokerage
• You want per-flight pricing negotiated by a human, not algorithm-generated estimates

The Bottom Line

PrivateFly/FXAIR is the right choice for European-centric travel, especially if you value the online booking tools and the Flexjet ecosystem. Transworld Jets is the right choice for US-based clients who want hands-on broker service and expertise in the American market.